As I flick through the scribbled notes I made over the 3 days of the ILTA 2013 conference, I keep returning to the opening Keynote by Scott Klososky. This has already been reviewed and blogged about brilliantly here and here. But Scott, as it turned out, managed to perfectly predict my own conference agenda with his three takeaways:
“If I had asked people what they wanted, they would have said faster horses.”
I’m not using this apocryphal quote to suggest that we shouldn’t ask people working in a law firm what they want from their systems and tools. Rather, I’m using it to make the point that, “what people say they will do, compared to what they actually do is notoriously unreliable.” (Macadamian)
De La Soul says 3 is the magic number.
In the design world, however, the magic number is 7 plus or minus 2 (so more of a magic range, I suppose). The reason is simple: apparently people can only remember or process 7 +/- 2 pieces of information at a time (George A.Miller, 1956). So, we IAs set about ensuring our designs had only 5 to 9 options in a navigation system or 5 to 9 tabs on a screen.
In fact, not only did this blog post go through this squiggle of complexity but I’d suggest we are somewhere in the middle of it as an industry too. Pundits and lawyers alike are forming insights and patterns on a daily basis, but also with the underlying panic of uncertainty as to what it will all look like once that clarity is achieved.